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Raff joined the company when it was still in it's infancy and has seen it blossom and grow over the years. Here's his story.

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Raff doing his thang


What’s your name? – Raffael Kably aka Raff aka Uncle Raff

What do you do? – I run Soul & Surf India

Where’s Home? – Well, I was born and raised in Bombay city but I’d much rather call Varkala in Kerala my home.

Age: 27

How did you come to be at Soul & Surf?

I was working in Bombay for a film production house and living the city life. I was desperate for a change in lifestyle so I hooked up with Ed and asked if he needed any help in Soul & Surf in Kerala. I joined first as a manager and then just refused to leave so looks like E&S got fed up and decided they should make me partner and for that I’m ever grateful.

What inspires you about your work?

The chance to live a healthy fulfilling life, travel, surf and most of all meet and work with interesting and beautiful people from all around the world.

What’s next for you do you think?

I don’t tend to think too far ahead but whatever it is I know it will be soaked in Soul 🙂

What does Soul mean to you?

To me Soul is an energy or a certain intensity that is a part all things around us. It can be seen in art, in music, in design, in spaces. It comes from everywhere and is something that lives on long after we’re gone. It’s a part of everyone you just need to be able to tap into it and bring it out in anything you do.

Oh, it’s also what I sold for Rock ‘n’ Roll.


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